Stories by PRNEWS

PR NEWS spoke with PR guru, Alan Caruba, to get an insider’s perspective on PR and how the field is changing. Caruba, 59, is CEO of The Caruba Organization, Maplewood, N.J., (201/763-6392) which he established… Continued

NO stranger to celebrity publicity and media placement, knew how important it would be to get Madonna (new mom, Material Girl, "Evita" star) on the January cover of Redbook magazine. The magazine, intent on repositioning… Continued

Corporate PR budgets for 1997 are up over last year, with monies being earmarked for PR Web ventures, projects headed by consultants and strategic communications programs. But although budgets have jumped slightly, PR staffs won’t… Continued

Brown Receives Spirit Award; Pierce Recognized by PRSA Pamela Sawchuk Brown, founder of Sawchuk, Brown Associates, a PR and public affairs strategy firm in Albany, N.Y., received the "Spirit of the Chamber" Award from the… Continued

Planning and executing a smooth PR campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group branch in San Diego, Calif., a senior… Continued

SECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMETNS News This section is made up of a potpourri of news –including what’s happening in Washington to goings-on worldwide. National Issues: Carolyn Pesce, 703/276-3673; Carl Pisano… Continued

Entry forms for the 1996 Golden World Awards competition, conducted by the International Public Relations Association, are now available from Levitt Management Consultants, CIS 70526.111, and elsewhere from the IPRA Secretariat at fax: +44-181-979-5846 (Great… Continued

Ketchum Public Relations will move its New York operation and its worldwide headquarters to 292 Madison Avenue. The staff of 120 will begin work at the new business site, which will be renamed the "Ketchum"… Continued

Eighteen months ago, Richard Edelman saw the future. And he knew that the convergence of PR and the World Wide Web was on its way. At that time, Edelman Worldwide, one of the largest PR… Continued

Pitching and selling an idea in a foreign country has its potential pitfalls, and can quickly discourage even the most ambitious self-promoters. New York PR veteran/author Ray Josephs, however, has mastered the tricks and challenges… Continued