Stories by PRNEWS

Almost every healthcare public relations professional is aware that the use of alternative media is on the rise. Expert say the industry can no longer be constrained by the use of traditional media such as… Continued

This week’s Colleague to Colleague talks with Suzanne Houck, president of Houck & Associates, which provides training and consulting to healthcare providers and vendors. She can be reached at 1820 Hawthorn Ave., Suite 240, Boulder,… Continued

While the impact of managed care has brought downsizing and uncertainty to many marketing executives, rent-a-reps have become a life raft to keep severed sales staffs above water. Top executives of leading contract sales organizations… Continued

The new guidelines issued by the American Association of Health Plans (AAHP) ask that all of their members provide patients information on: – How their doctors are paid, including any incentive arrangements they participate in.… Continued

Many health plans, reporting losses or trying to bolster sluggish profits, are planning to raise rates effective Jan. 1. Most increases are under 10 percent, but some will top 30 percent. "[Nearly] everybody is getting… Continued

Marketers for Safeskin Corp. have crafted and launched a new campaign for powder-free latex surgical glove for U.S. physicians. Now, the San Diego-based manufacturer is selling the glove, known as the Safeskin 2000, in a… Continued

Physicians’ Online, Inc. (POL) unveiled earlier this month the release of the first Internet advertising technology with the functionality to display messages in a window separate from content pages and to target those messages by… Continued

Worried by the increasing substitution of wholesome mother’s milk with risky infant food formula, health activists met in Bangkok, Thailand, last month to find ways to better promote the natural way of baby feeding. The… Continued

Heeding the complaints of thousands of Americans confused about their health plans coverage, many HMO marketers and PR practitioners will be rewriting brochures and embarking on a campaign to better educate the public about their… Continued

The Philadelphia Chapter of the Public Relations Society of America 1996 awards honored RBT/Strum with two Pepperpot Awards and one Meritorious Award for excellence in planning and executing a PR campaign. RBT/Strum, Cherry Hill, N.J.,… Continued