| Section | Producers |
Days to Contact/ Days to Avoid |
Methods | Comments |
|
Sports
Stories just don't focus on what's happening in professional sports arenas. Highschoolers also the make the cut. |
Segment Producer: Josie Kamras, Phone: 212/456-5900, Fax: 212/456-7290 | Producers are on deadline every day so press pitches can be made at any time between 9 a.m. and 5 p.m. Remember mornings are filled with meetings and scheduling. | Producer wants all pitches in writing. Absolutely no e-mails! | PR plugs need to be something that catches the producer's eye. Also, remember: don't pitch the same story twice and don't pitch the same idea to different producers. |
| Lifestyle | Segment Producer: Meg Parsons, Phone: 212/456-5900, Fax: 212/456-7290 | Same as above. | Producer prefers PR pitches in writing -- i.e. press releases or press kits. If the story merits immediate attention, you can place a call. | Getting a lifestyle story placed isn't that easy since this isn't a category that frequently airs. Much of what is covered is fairly progressive - for instance, what's happening in the gay/lesbian community. |
| News Toys & Products | Segment Producer: Meg Parsons, Phone: 212/456-5900, Fax: 212/456-7290 | Same as above. | Same as above. | New gadgets, along the lines of modern-day brainteasers, are often the topic. This segment is lighthearted and fun. |
| Entertainment This segment is produced at the Calif. office: 4151 Prospect Ave., L.A. 90027 | Segment Producer: Jane Kaplan, Phone: 310/557-5565, Fax: 310/557-5270 | Same as above. | Pitches can be made via mail, fax or phone between 9 a.m. and 5 p.m. weekdays. | Entertainment topics cover music, broadway, films and comedy. New artists are often the focus. |
MEDIA INSIGHT: GOOD MORNING AMERICA: SPORTS
