â–¶ CEO Sociability Nearly Doubles in Two Years: The online sociability of the world’s largest company CEOs rose dramatically in the past two years, says a Weber Shandwick study. In 2012, 66% of CEOs of… Continued
Archive: February 2013
Tip Sheet: Make the Agency/Client Bond a Strong One
February 4th, 2013 by Aaron BlankA PR agency president offers 10 tips towards better agency/client relations.
AMEC’s Valid Metrics Framework: Magic Measurement Bullet?
February 4th, 2013 by Angela JeffreyHere’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.
As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy
February 4th, 2013 by Scott Van CampThe National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.
7 Things You Will Learn in This Week’s Issue of PR News
February 4th, 2013 by PRNEWS1. The National Labor Relations Board is cracking down on what it considers flawed social-media policies of some big brands. (p. 1) 2. The AMEC Valid Metrics Framework builds on the Barcelona Principles, which set… Continued
Charting the Industry: How Big is Big Data for PR Execs?
February 4th, 2013 by Scott Van CampWith marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.
Top CEOs Engaged Online—Just Not on Social Networks
February 4th, 2013 by Scott Van Camp66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.
Post-Recession Business Meetings Trending Shorter and Smaller
February 4th, 2013 by Bill MiltenbergAs the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.
Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition
February 2nd, 2013 by Bill MiltenbergWhile only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.
Blaming it on PR: A Cautionary Tale
February 1st, 2013 by Diane Schwartz“It’s PR’s fault!” This is what a reporter acquaintance for a daily publication recently exclaimed to me, as she was lamenting the inability to set up a meeting with a top executive at a major conference. “They didn’t get back to me, and th…