Archive: February 2013

A Surprising List of Most Influential CEOs on Twitter

February 28th, 2013 by

For communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story. The chart, from TopManagementDegrees, plots out the… Continued

3 Ways That PR Execs Can Leverage LinkedIn

February 28th, 2013 by

LinkedIn, now 10 years old but still unheralded in the annals of social networking, continues to provide solid value as a communications vehicle.

5 Tips from the PR News Digital PR Summit

February 27th, 2013 by

Communicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.

Steve Rubel’s 3 Tips on Tweaking Content Strategy

February 27th, 2013 by

Steve Rubel, Edelman’s new chief content strategist, insists that PR departments need to adopt a ‘real-time’ newsroom mentality.

The Big ‘So What?’ in Public Relations

February 27th, 2013 by

We took a poll about whether PR departments are prepared for a potential hacking of their Twitter account and the inquiry draws a collective shrug.

Bogie’s Last Film is a Reminder That PR Groups Need to Change Their Script

February 27th, 2013 by

This past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR… Continued

Yahoo Creates a Buzz By Ending Telecommuting, But It’s Not All Bad

February 26th, 2013 by

Ultimatum by Yahoo CEO Marissa Mayer raises some intriguing questions about Yahoo’s PR—and the workplace.

Reaction From Healthcare Communicators to Scathing ‘Time’ Magazine Report: Silence

February 26th, 2013 by

Medical industry deploys a questionable PR strategy (or lack thereof) to Time cover story indicting the U.S. healthcare system.

5 Ways Working in PR is Like Being on ‘Top Chef’

February 25th, 2013 by

Teaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.”

Social-Media Users Conflicted Over Brands Listening In

February 25th, 2013 by

The public appears to want it both ways when it comes to brands listening in on its social conversations.