Archive: February 2013

Following the transition, PR pros will have to craft an entirely new kind of conversation for stakeholders. ‘Going private doesn’t mean going silent.’

What was the CEO of Tupperware thinking? On an earnings call last week the executive, Rick Goings, explained to a reporter why the company had flat performance in 2012. “We are a high-quality product and a brand,” Goings said. “Why do we do bette…

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One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.

Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.

As you were waiting for the lights to go back on in New Orleans last night, were you thinking to yourself: if this were my Super Bowl, what would I be saying to my team? What would I be doing to keep my team on the winning side? And is some poor worker…

While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.