ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy.
Archive: February 2013
5 Simple Tips for Dealing With Unhappy Citizens on Social Media
February 1st, 2013 by Scott Van CampSalesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.