Archive: February 2013

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.

The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.

Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.

The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.

It may not equal Jonas Salk discovering the polio vaccine or Albert Einstein discovering the theory of relativity, but Apple Inc.’s recent discovery of public relations is worth noting. For years the technology and consumer-products giant was notorio…

CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.

With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.