Archive: June 2011

Foursquare’s partnership with American Express is a "shot in the arm" for the start-up—and for location-based marketing on the whole.

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep.

A Harvard study says that some food is just plain bad for you and not all calories are equal, giving some large corporations very little wriggle room.

A new app has hit the social media scene—one that lets you keep track of your wants and desires. Sounds like it might turn into a powerful tool for communicators.

PepsiCo’s Global Head of Digital will discuss how leading an organization’s "digital fitness" is a matter of survival for PR practitioners at PR News’ West Coast Facebook Conference on Aug. 9.

A vision statement should help clearly define strategy and serve as a cornerstone during turbulent business times. PR pros need to test their organization’s vision statement to make sure the messaging is on point.

Executive coach Carol Kinsey Goman deciphers some common nonverbal cues.

Among agency 4GreenPs’ tips to inspire giving: In your messaging, convey the passion of the nonprofit organization you represent.

Twitter has provided a new way for companies to gauge customer sentiment, but customers that tweet about their experiences typically air critical or negative views.

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.