The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.
Archive: June 2011
Measurement Consolidation Looms Large at AMEC Conference in Lisbon
June 16th, 2011 by Angela JeffreyVMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.
Use the Social Ask as a Springboard to Long-Term Engagement
June 16th, 2011 by Laura DunnTo build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
GolinHarris Kicks Off New Age of PR Specialists
June 15th, 2011 by PRNEWSSay goodbye to VPs and account executives at GolinHarris, and say hello to strategists and connectors.
Will There Be a Genius Bar at Penney’s?
June 14th, 2011 by PRNEWSJCPenney has virtually rebranded itself by hiring Apple’s head of retail to be its new CEO.
IABC World Conference: When Thought Leadership Goes Bad
June 14th, 2011 by Scott Van CampDay three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.
Web Site Waning? Use a Checklist for Maximum Impact
June 14th, 2011 by PRNEWSKeep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.
Morgan Takes the Heat Off Weiner
June 13th, 2011 by PRNEWSComedian Tracy Morgan is this week’s headline grabber (so far), as he attempts to publicly apologize for anti-gay comments made during a stand-up routine.
IABC World Conference Tackles the Decision-Making Process
June 13th, 2011 by Scott Van CampMore than 1,000 communications pros have convened at the International Association of Business Communicators World Conference in San Diego to dissect the science—and art—of public relations.
Twitter Watch: Jobs Buzz Rises as Apple Stock Falls
June 13th, 2011 by PRNEWSDespite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.