Archive: June 2011

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Too Much Authenticity Is Not What the People Want

June 16th, 2011 by

The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.

Measurement Consolidation Looms Large at AMEC Conference in Lisbon

June 16th, 2011 by

VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.

Use the Social Ask as a Springboard to Long-Term Engagement

June 16th, 2011 by

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.

GolinHarris Kicks Off New Age of PR Specialists

June 15th, 2011 by

Say goodbye to VPs and account executives at GolinHarris, and say hello to strategists and connectors.

Will There Be a Genius Bar at Penney’s?

June 14th, 2011 by

JCPenney has virtually rebranded itself by hiring Apple’s head of retail to be its new CEO.

IABC World Conference: When Thought Leadership Goes Bad

June 14th, 2011 by

Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.

Web Site Waning? Use a Checklist for Maximum Impact

June 14th, 2011 by

Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.

Morgan Takes the Heat Off Weiner

June 13th, 2011 by

Comedian Tracy Morgan is this week’s headline grabber (so far), as he attempts to publicly apologize for anti-gay comments made during a stand-up routine.

IABC World Conference Tackles the Decision-Making Process

June 13th, 2011 by

More than 1,000 communications pros have convened at the International Association of Business Communicators World Conference in San Diego to dissect the science—and art—of public relations.

Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

June 13th, 2011 by

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.