Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle.
Archive: June 2011
PR News Q&A: An Audience-First Approach to Facebook Engagement
June 30th, 2011 by PRNEWSWCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand.
Avoid the ‘Audience of One’ Content Creation Pitfall
June 30th, 2011 by Martin JonesMartin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber.
Beyond the Buzz: What Google+ Means for PR Pros
June 29th, 2011 by PRNEWSGoogle has once again entered the social space, this time with its Google+ project, forcing public relations professionals to reevaluate their digital strategies and consider jumping on the service once available.
Careless Research From the Web Is a Killer
June 28th, 2011 by PRNEWSMichele Bachmann’s "John Wayne" utterance in her presidential declaration speech was a prime example of too much dependence on Google and other search engines for facts.
Scorecard: Give Your Media Coverage the ‘MBA’ Test
June 27th, 2011 by PRNEWSBottom Line Communications’ Bill Bradley’s MBA scorecard can help determine the effectiveness of media coverage and pinpoint areas of success and weakness in your PR efforts.
Scorecard: Give Your Media Coverage the ‘MBA’ Test
June 27th, 2011 by PRNEWSThe Media Branding Analysis scorecard can help determine the effectiveness of media coverage and pinpoint strengths and weaknesses in your PR efforts.
Reaching for the Cloud: Basic Cloud Computing Applications
June 27th, 2011 by PRNEWSCalysto Communications founder and cloud advocate Laura Borgstede describes four basic cloud solutions and alternatives to help you get your PR efforts of the ground immediately.
Crunching Numbers: Tips for Building Calculator Tools
June 27th, 2011 by PRNEWSFor organizations rich with customer-valued data, creating calculator tools can dramatically improve the user’s experience.
The Dodgers Need a Brand Steward, Not an Owner
June 27th, 2011 by PRNEWSThe owner of the Los Angeles Dodgers should be putting the community of fans first instead of trying to win their allegiance in his battle against his enemies.