E-Mail Still King Despite Rise of ‘Mocial’ Comms 


The combination of mobile, social and e-mail communications, or “mocial,” is growing in popularity, but still could use some traction, finds a new study by Silverpop. Respondents say their e-mail list size trumps their number of Facebook likes 70:1, and Twitter followers 90:1. Other findings include:

  • More than 75% of the communicators polled state that their campaigns are only somewhat “mocially” integrated or not at all integrated.

  • Twitter and Facebook dominate the social scene, while only 4% of respondents are currently using location-based services in their marketing efforts.

  • Only 10% of respondents indicated the option of an e-mail opt-in on their Facebook pages.

Source: Silverpop