PepsiCo’s Bonin Bough to Keynote PR News’ Facebook Conference in San Francisco

Social media is reshaping public relations at lightning speed, and PR professionals can no longer afford to view platforms like Facebook as mere extensions of their campaigns, says Bonin Bough, PepsiCo’s Global Head of Digital. Bough, who is credited with bringing PepsiCo to SXSW, as well as spearheading Gatorade Mission Control, PepsiCo10 and the Pepsi Refresh Program, will discuss what PR professionals must do to take the lead in the social media space in his keynote address at PR News’ Facebook Conference on Aug. 9 in San Francisco.

In his keynote address, “Digital Fitness: A Matter of Survival for PR Professionals,” Bough, who is also the co-author of the 2010 book Perspectives on Social Media Marketing, will share how PepsiCo has embedded digital into the DNA of its consumer engagement strategies to drive breakthrough results.

"Social platforms like Facebook are radically transforming the practice of public relations,” Bough tells PR News. “PR professionals need to push themselves to become digitally fit, acquiring the knowledge and the know-how needed to survive and thrive in the dynamic digital world."

Responding to industry demand after reaching maximum capacity for its May 24 Facebook Conference in New York, PR News is presenting its West Coast Facebook Conference in San Francisco on Aug. 9. The Facebook Conference will connect PR professionals with the industry leaders who have helped make this social network an essential platform for all nearly all corporate, agency and nonprofit communicators.

Communications thought leaders and experts in social media will share ideas, tactics and lessons learned in using Facebook to advance PR & marketing efforts. The conference also includes networking opportunities, breakfast, a keynote luncheon and cocktail reception.

More Information:

The Aug. 9 PR News Facebook Conference will be held at the Westin in Downtown San Francisco. In just one day, our social media experts will provide attendees with practical lessons on how to use Facebook to build a community of influencers and advocates, forge new relationships with the media and with brand influencers and drive new business for organizations. They will also share in-depth case studies of their Facebook strategies—from concept to creation to execution. Attendees will also walk away with tactics to create a Facebook content strategy and assemble the best team to manage it all.

Conference attendees will become experts in:

  • Integrating Facebook into all of their PR initiatives

  • Getting people to "like" a brand and become part of an engaged community

  • Developing a winning content strategy to engage followers

  • Measuring the impact of Facebook initiatives

  • Creating a Facebook dream team

  • Mastering Facebook’s latest features and adding a new gear to PR efforts 

Attendees will leave this conference equipped with a smarter, more cost-effective PR & marketing plan that harnesses the power of Facebook.

Register now at The early-bird rate ends July 22, 2011.

For questions regarding attending the event, contact PR News Marketing Communications Director Amy Jefferies at For sponsorship and exhibit information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at

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