Archive: June 2011

Senior leadership of America’s largest corporations are the biggest reputation drivers for corporate America, and CSR has moved back into favorable media territory.

Despite seemingly being well-connected digitally 24/7, teens are not completely abandoning TV, newspapers and the radio for new media.

Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.

Sam Ford, director of digital at Peppercom, discusses the importance of seeing your brand through the prism of the audience’s experience.

â–¶ Earned and Paid Media Great Together: A study from Synaptic/Kantar finds that consumer-buying trends are significantly impacted when newsworthy earned and paid messages are combined. The combination of earned PR placements with narrative marketing… Continued

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

To gauge the quality of their earned print and online coverage, PR pros must answer five critical questions to determine whether their strategic objectives are being met.

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.

Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements.

Delta Air Lines’ mixed responses to the criticism of its SkyTeam deal with Saudi Arabian Airlines suggests that the company didn’t see this one coming.