Media Metrics

With the silly season (sorry, we mean presidential election) well underway we hark back to the late politico and U.S. House Speaker Tip O'Neill, who famously said, "All
politics is local." The same might be applied to the nation's top three media markets and the main newspapers read in each of those metro areas -- something to consider when
planning a PR campaign and looking to spread your message around in national publications. The numbers below suggest that may not be the best idea and it might be wiser (and more
cost-effective) to focus on one particular market (depending upon how much coin you can spare, of course) when targeting newspapers.