Joining Forces Against a Common Foe: Media Bribery…

Here in the States we tend to take it for granted that, regardless of the politics of the pitch, companies do not have to resort to paying for media coverage. Not so in many
other countries. In many parts of the world it's de rigueur for PR reps to grease news organizations if they want to see their press release(s) distributed. Now, six global
organizations are joining forces to do something about it. Last week they announced a new set of principles designed to foster greater transparency between PR pros and the media
throughout the world.