Going for the (PR) Gold

By Ann Wool/SVP, Director, Ketchum Sports Network

While there's no question the Olympic Games is a tremendous PR platform, there are many hurdles to getting great press, including clutter, Olympic guidelines and a very
challenging on-site environment. Careful planning and an experienced team help ensure that the PR program delivers its ROI in the marketing mix:

  • Get a Seat at the Marketing Table Before Plans are Written and Platforms are Locked in: Olympic marketing plans are usually started at least two years ahead of the Games.