McDonald’s Has Sizzle for Diversity…

For the second year in a row McDonald's Corp. has topped Fortune's list of the Best Companies for Minorities. The annual survey evaluates the number of minority employees,
hiring, promotion and retention for more than 1,200 U.S. companies. Gerry Fernandez, president of the Multicultural Foodservice & Hospitality Alliance, says that considering
long-term U.S. demographics -- by 2050 one out of every two Americans will be an ethnic minority -- companies can't afford to ignore diversity. "PR execs can use diversity as
another arrow in their quiver," he says. "It's a way for the company to say to the public: 'Here's why you want to invest in this firm because we are getting the best and
brightest from all communities and that's going to make us the better than the competition when you think of where the demographic trends are headed."