Exclusive: PR NEWS/Counselors Academy Survey: Looking Toward ’05, Some Positive Trends for PR

After stalling for the last few years because of a depleted economy and diminishing marketing budgets, the PR industry may be finally ready to step on the gas. But living in
such uncertain times, both corporate and agency execs best know where the emergency brake is. Still, PR pros appear to be less spooked about business prospects than they were even
a year ago.