Archive: May 2002

It used to be like pulling teeth to get corporate America to talk about anything that even resembled proprietary financial or strategic information. These days, it seems, the reverse is true: In the wake of… Continued

As a start-up, Hotmail enjoyed relative immunity as consumers flocked to the free email concept. Once Microsoft bought the company, however, things changed in a big way. Minor problems could be come major crises in… Continued

A recent article in The New York Times brings to light a true branding conundrum. On the surface it looks simple: What do you do when you’re Louisiana State University’s Paul M. Herbert Law Center… Continued

Burson-Marsteller Jumps on Hispanic Bandwagon … Joining the ranks of the many PR agencies that have recognized the importance of the growing Hispanic population, Burson- Marsteller adds a U.S. Hispanic practice. What distinguishes B-M’s practice,… Continued

Also on the summer reading list is Inside the Minds: PR Visionaries, including a chapter from Lee Duffey, president and founder of Duffey Communications in Atlanta. Duffey expounds on “Tapping into the Emotional Quotient of… Continued

And email newsletters … and magazines … not to mention Richard Laermer’s latest book. According to Laermer, founder and CEO of RLM PR in New York and author of the recently-released trendSpotting, exposing yourself to… Continued

Want to weigh in on how you’re managing your brand in the most turbulent of times? Check out a survey from the New York American Marketing Association and PepperCom at http://www.PepperCom.com or http://www.nyama.org. Results will… Continued

We mean that in the nicest way possible … but we’re not exactly kidding. A new study from PRSA shows 60 percent of PR practitioners are working more than 40 hours a week. Corporate PR… Continued

Consider this scenario: Your company is looking to begin its first relationship with a public relations firm – or maybe you need to replace your current firm or conduct a mandatory bi-annual account review. You… Continued

These days, with the bear often wreaking havoc on Wall Street, it can be a tough sell to persuade anyone to invest. But in 2000, Charles Schwab & Co. recognized an opportunity to expand its… Continued