Strategy of the Week

As a start-up, Hotmail enjoyed relative immunity as consumers flocked to the free email concept. Once Microsoft bought the company, however, things changed in a big way. Minor
problems could be come major crises in an instant, and Hotmail didn't have a crisis plan in place to deal with them. Microsoft brought in Weber Shandwick's (then Shandwick)
Silicon Valley office to help build a detailed plan.