Stephen Pisinski, 2000 chair and CEO of PRSA and 2002 chair of the society’s nominating committee, dies unexpectedly. Pisinski was president of the Montgomery Group in San Francisco and is survived by a wife and… Continued
Archive: May 2002
CNBC’s Money Maven Under the Microscope
May 27th, 2002 by PRNEWSA study released this month has brought some unwanted press for CNBC and its popular Wall Street correspondent, Maria Bartiromo. The study, based on 20 weeks of her reports and conducted by finance professors at… Continued
PR Student Takes a Stand
May 27th, 2002 by PRNEWSWestern Washington University PR student Dave Chessen is making waves with the media before even receiving his degree. Chessen has launched a campaign against the Seattle Mariners baseball team after being ordered during a recent… Continued
Setting Realistic End-of-Year Goals Enhances Impact of Measurement
May 27th, 2002 by PRNEWSYou’ve taken the plunge. You’ve scraped up the money from your ever-tightening PR budget and have reserved a place in your senior management’s collective mind for measuring your PR program. Maybe you’ve even conducted your… Continued
3Com Relies on Measurement to Track Reputation Turnaround
May 27th, 2002 by PRNEWSTo say that the past year hasn’t been a happy one for the technology industry would be an understatement. But for 3Com, many of whose technologies were among those hardest hit when telecom tanked and… Continued
CheckFree Studies Consumers to Measure Burgeoning Market
May 27th, 2002 by PRNEWSSeven years ago, a few forward-thinking consumers – the “early adopters” – began paying their bills online. “They didn’t need a whole lot of encouragement to get started,” says Judy Wicks, VP of communications for… Continued
HP Measures Across Countries, Product Lines For Competitive Edge
May 27th, 2002 by PRNEWSRalf Leinemann, director of press and industry analyst relations for Hewlett-Packard’s Business Customer Organisation, oversees PR in more than 100 countries in Europe, the Middle East and Africa. “At the end of the day, what’s… Continued
Business Objects Eliminates Isolated Measures in Favor of Big Picture
May 27th, 2002 by PRNEWSWhen Tracey Eiler, VP of corporate communications, arrived at Business Objects in 1995, the company had no formal measurement of the results PR produced. “There was no ongoing measurement to track how we were increasing… Continued
Media Moves
May 27th, 2002 by PRNEWSNational News: Bryant Gumble leaves “The Early Show.” A replacement has not been named, but phone news, human interest and product pitches to Senior Producer Alexandra Wallace, 212/975-7811 … Sam Boyle, former New York City… Continued
A Scoop and Good Eats
May 27th, 2002 by PRNEWSThe San Francisco Examiner launches S.F. Eats, a new weekly food and dining section appearing every Wednesday. Email Leslie Katz, [email protected], with pitches. The paper also debuts a new gossip column, Scoop, on page two.… Continued