New Practice News

Burson-Marsteller Jumps on Hispanic Bandwagon ... Joining the ranks of the many PR agencies that have recognized the importance of the growing Hispanic population, Burson-
Marsteller adds a U.S. Hispanic practice. What distinguishes B-M's practice, according to a spokesperson, is that the practice will not be relegated to a single office in an area
with a high Latino population. Instead, the practice will have locations in several major markets including Los Angeles, New York, Miami, Chicago, Austin, San Francisco,
Washington, D.C., and San Juan. Jorge Ortega will lead the practice. (Joel Staley, 305/347-4368, joel_staley@mia.bm.com) ... As Weber
Shandwick Gravitates to Biotech. Weber Shandwick launches a biotechnology practice group which will serve as an extension of the firm's healthcare practice. Based in the New
England office, the practice will serve biotech companies globally. (Laura Bachrach, 212/445-8467, lbachrach@webershandwick.com)