Also on the summer reading list is Inside the Minds: PR Visionaries, including a chapter from Lee Duffey, president and founder of Duffey Communications in Atlanta. Duffey
expounds on "Tapping into the Emotional Quotient of the Target Audience," explaining how to get to know your customers' behaviors before you begin trying to influence them. For
more information, or to purchase the book, go to http://www.aspatore.com or contact Kim McNoldy at Duffey, [email protected].
Becoming a PR Visionary
