Archive: May 2002

Fox will unveil a primetime news series this summer dubbed “The Pulse” and scheduled to debut July 10. The show is expected to be anchored by Shepard Smith, according to The New York Daily News.… Continued

WashingtonPost.com will launch TechNews.com, a new Web site focused on “the news that matters most to technology, business and government decision makers,” on June 3. The new site will combine the resources of Washtech.com and… Continued

Targeting junior online? According to a study commissioned by AOL, you should be focusing on his mother. Moms came out on top when polled about their use of the Internet. Mothers spend about 17 hours… Continued

Gap CEO Millard Drexler will resign after two particularly disappointing years for the company. The announcement came as a shock to Gap brass and Wall Street, however, following the company’s return to its focus on… Continued

Measurement has been a buzz word over the last year as thinning budgets and looming layoffs drove communications execs to adopt more quantifiable measures of the impact of PR. But beyond justifying the existence of… Continued

The past year has brought growing attention to the field of PR measurement – everything from technologies for analyzing your media clips to techniques for tying your campaigns to the bottom line. Measurement has come… Continued

Seventy percent of PR pros think their previous efforts would have been more effective if they had had access to richer competitive intelligence. The vast majority of communicators participating in a study released by Fleishman-Hillard… Continued

New business may be slowly picking up for some agencies, but the focus on rainmaking remains strong. The Council of PR Firms is stepping in with a new business development workshop for agency leaders on… Continued

Thanks to the Internet and the urgings of marketing gurus, we’ve entered an age of highly targeted marketing. That’s not a bad thing. It should make us more efficient and more economical. The problem with… Continued

When Benjamin/Weber Shandwick took on Quantum Corp. as a client in late 1999, the PR team faced a complicated task. Quantum had just purchased Meridian Data and had acquired that firm’s unique data-storage product, called… Continued