Archive: March 2002

The Boston Globe will launch two additional twice-weekly suburban sections: Globe North and Globe NorthWest, offering locally targeted news to subscribers in those areas. The new 12-page sections will cover a total of 106 cities… Continued

Want corporate decision-makers to see your news? Turn to the Web for placements. Several studies have shown recently that senior execs watch the Web for their news and information. The Online Publishers Association cited a… Continued

A rich database of targeted media sources is vital for any media relations campaign. But are you better off paying a third party to track thousands of journalists or spending your own time and resources… Continued

PR NEWS has opened entries for the industry’s most illustrious awards program. Want to prove your weight in platinum? Visit http://www.PRandMarketing.com for more information on this year’s PR NEWS Platinum PR Awards program (including a… Continued

While HP CEO Carly Fiorina is claiming victory in the investor relations war fought over the acquisition of Compaq, the official tally won’t be available for weeks. Walter Hewlett, son of one of the company’s… Continued

You know they need you, and they know they need you. We all know they’re not going to admit it. So instead of begging journalists to come clean about their dependence on media relations pros,… Continued

Jack O’Dwyer’s PR Daily releases its rankings of independent PR firms with the vaguely comforting news that most firms are in the same boat: 2001 was a rough year for everyone in the PR industry,… Continued

RoperASW and Fortune launch the 2002 Fortune/ Roper Corporate Reputation Index, a measurement of industry and public opinion about American corporations. The study, now in its third year, expands upon Fortune’s list of America’s Most… Continued

Savvy corporate communicators are turning to the Web not only to manage crises, but to avoid them in the first place, according to a new study from the Foundation for Public Affairs. “Public Affairs Strategies… Continued

With companies in a variety of industries striving to shake off stagnant revenue growth and smaller market players becoming prime targets for market leaders looking to add resources, mergers and acquisitions are becoming increasingly common.… Continued