Want corporate decision-makers to see your news? Turn to the Web for placements. Several studies have shown recently that senior execs watch the Web for their news and
information. The Online Publishers Association cited a U.S. Department of Commerce study released last month that showed 67 percent of managers and professionals are regular Web
surfers, and a Forbes.com study that says corporate execs spend more time using the Internet than using any other medium. (Online Publishers Association, Michael Zimbalist,
646/698-8071, http://www.online-publishers.org)
Online Execs
