Archive: March 2002

As I sat down to write this column, I was astounded at the difference in the climate: It’s not just our troops who are in crisis mode. A year ago I was wondering where all… Continued

Vision Services Plan, the nation’s largest provider of eye care insurance benefits, offers free eye care to uninsured kids as one of its primary charitable outreaches. But reaching those children – and more importantly, their… Continued

Are you missing out on an obvious – and cost-free – way to build your database of media and other stakeholder contacts? “From a PR standpoint, there are things that people should do with their… Continued

The Washington Post 1150 15th Street NW Washington, DC 20071 202/334-6000 http://www.washingtonpost.com Leslie Walker, Internet columnist for The Washington Post, has long been in the business of providing information to the tech-savvy with her Thursday… Continued

National News: Bob Larkin, editor of 24 X 7, leaves. Marie Marchese assumes the editor’s role. Email [email protected] … American Baby relocates to 110 Fifth Avenue, 4th Floor, New York, NY 10011. Phone and fax… Continued

How does a local spa in Southern California get a mention in The Wall Street Journal in the wake of Sept. 11? Ingenuity and careful attention to customers’ needs. The Oaks at Ojai is a… Continued

BeerNet Communications, publisher of newsletters and research reports for wholesale beer execs, launches BeerNet Online (http://www.beernet.com). The portal will offer daily news and information for global beer industry execs. Editors say they were receiving frequent… Continued

In its ongoing remake of its Living/Arts section into a Weekend section, The Boston Globe adds “Go! Weekend.” The column is a refreshed version of “Go! Friday,” a listing of things to do and places… Continued

Reader’s Digest Association is giving up on the Baby Boomers – evidently they haven’t taken well to its New Choices lifestyle title aimed at the newly-senior marketplace. Low ad pages and renewals, especially after direct… Continued

Line56 magazine is drawing the line on its old format. The new pub will be introduced this spring as a quarterly, focused on original research and interpretive analysis of e- business. Line56.com, which offers e-business… Continued