RoperASW and Fortune launch the 2002 Fortune/ Roper Corporate Reputation Index, a measurement of industry and public opinion about American corporations. The study, now in its
third year, expands upon Fortune's list of America's Most Admired companies. It includes criteria like quality of products, innovation, financial strength, commitment to customers
and employees, corporate citizenship, and it culls opinions on Fortune 500 companies not only from industry leaders, but also from the general public. For more information,
contact Anita Dobin, 212/455-4910.
Taking Fortune Further
