PR Veterans Debate the Merits of Purchasing Media Lists

A rich database of targeted media sources is vital for any media relations campaign. But are you better off paying a third party to track thousands of journalists or spending
your own time and resources to generate an in-house list? We asked two PR veterans to share their thoughts on the matter. Philip Margolis, AVP and PR Manager for Fleet Capital, is
"pro-vendor." He shares his experience using lists provided from ASP. Barbara Ware, VP of PR for eMedicine, on the other hand, defends her own in-house list with her life.