Savvy corporate communicators are turning to the Web not only to manage crises, but to avoid them in the first place, according to a new study from the Foundation for Public
Affairs. "Public Affairs Strategies in the Internet Age" provides strategies and tactics that have been used effectively to connect corporations to customers, mobilize grassroots
support and forge alliances via the Web. Verizon, for example, used the Web to update customers in the wake of the World Trade Center attacks. For more information or to receive
a copy of the report ($35), contact Joanne Poindexter, 202/791-0911, [email protected].
Crisis Management Takes to the Web
