Our Annual Look at the Love-Hate Relationship Between ‘Hacks’ and ‘Flacks’

You know they need you, and they know they need you. We all know they're not going to admit it. So instead of begging journalists to come clean about their dependence on media
relations pros, PR NEWS asked them for something they're much more willing to dole out: their advice to PR practitioners on how to win the media's attention and build better
relationships.