Archive: March 2002

Most savvy PR pros understand the impact of speaking opportunities for company execs or top-level clients. “One of the advantages of speaking opportunities is they create multiple face-to-face relationships. People are just more inclined to… Continued

Planning an SMT or VNR for the near future? How can you be sure your vendor is right for your needs? We asked Gerri Kramer, VP and senior producer with DWJ Television, to give us… Continued

Katie Paine, PR NEWS columnist and Advisory Board member, has officially launched KDPaine & Partners, a new firm whose goal will be to make measurement advice and consulting broadly available to PR professionals who have… Continued

Wondering what – and how – to pitch wary technology reporters? Strategic Communications Group has done your homework for you. The Silver Spring, Md.-based firm recently released a white paper (“Technology in Context for Effective… Continued

Just in case you haven’t heard it often enough, a new study reveals that journalists thrive on email. They believe the quality of their work has improved and their reporting is easier because of the… Continued

Garry South is not your typical PR executive. He is brash, profane and loves to trash his clients’ opponents in the media. “The Guinness Book of Poisonous Quotes” rests on his office bookshelf. And he… Continued

In the wake of the Salt Lake Games, ask Americans what company they most associate with the Olympics and odds are you’ll hear Home Depot and its signature orange aprons mentioned more than a few… Continued

Newsweek 251 West 57th Street New York, NY 10019 212/445-4000 http://www.newsweek.com Newsweek is a sophisticated source of news and information for about 19 million readers a week – not to mention a dream placement for… Continued

National News: Warren Cohen joins VH1 as music news editor. He is responsible for managing daily coverage of music news focusing on artists, trends and the industry as well as assisting in development of long-form… Continued

The glossy press kit of days past has gotten a lot of … well, bad press lately. Between email communications, handy media kits on lightweight CD-ROM, and anthrax scares that have journalists understandably wary of… Continued