Archive: April 2000

As we searched for the ideal candidates for our first annual PR NEWS 15 to Watch Stars of PR honors, our favorite nomination was for “One bright young starlette – tall, brunette, attractive… Unfortunately I… Continued

The Cotes du Rhone Wine Bureau is urging reporters to “think red.” Believe us, we are. It seems the bureau is hoping to generate press by crafting a faux publicity stunt. “In the blink of… Continued

462 Broadway 6th Floor New York, NY 10013 212/219-8555 Founded in 1996 by three Silicon Alley entrepreneurs, TheKnot.com offers brides and their entourages a trousseau of content including the old, new, borrowed, blue, funky, unique… Continued

Kevin Hogan joins Business 2.0 as a features editor, covering the new economy. [email protected]…Darnell Little leaves the Chicago Tribune to join BusinessWeek, writing for its e-biz supplement. [email protected]…Ken Anderberg joins Communications News as editor, overseeing… Continued

Branching Out. Global Finance is expanding its editorial coverage. The May issue will include new sections focusing on U.S. and international ecommerce and e- finance news. Editor Ernest McCrary says the magazine and the Web… Continued

Missing The Boat. Panelists speaking at PR Newswire’s media exchange in Cleveland agreed, the major dilemma facing PR professionals is meeting the deadlines of different media. The speakers, all television professionals from major affiliates in… Continued

Keeping Good Company. Fortune magazine’s “Techno-File” section dons a new name, eCompany Now, and will launch as a monthly magazine and Web site May 8. Its stories, focused toward the business executive, will cover practical… Continued

Lobbying: the hot PR strategy. Following on the heels of Captain Morgan Spiced Rum, which campaigned Congress to make Mardi Gras a national holiday (PRN, Feb. 14), Escape Magazine proposes a federal law that would… Continued

In our quest to find the brightest stars of PR, we were introduced to a vast array of dynamic, creative and driven young PR professionals. Check out our next issue, featuring “15 to Watch.” You’ll… Continued

Who’s the highest ranking communications executive in your organization? If you’re following the latest prescription for success, you’ll likely say it’s your CEO. In an age of globalization, merger mania and rapid-fire technology upgrades, chief… Continued