Keeping Good Company. Fortune magazine's "Techno-File" section dons a new name, eCompany Now, and will launch as a monthly magazine and Web site May 8. Its
stories, focused toward the business executive, will cover practical information on creating e-business, studies of companies that have succeeded and failed in their Internet
efforts, and profiles of interesting people. Stay tuned to PR NEWS for pitch tips and contact information. (Annika Jensen 415/293-4848.)
(Off)Spring has Sprung. Offspring magazine, the product of a three-way marriage between SmartMoney magazine and the joint venture linking the Hearst Corp.
and Dow Jones, launched last week. The book will be published quarterly in 2000 with a rate base of 200,000 and will cover topics that concern today's parents, like their
children's education and development, social issues, health care and finance. (212/830-9200.)
Gearing Up. April 17 will mark the launch of eCommerce Business, a Cahners Business Information publication and Web site. The product will cater to CEOs and
other senior managers who buy and sell goods online. It will cover b-to-b and b-to-c ecommerce and will talk about technologies and services that support ecommerce. Initial
circulation will be more than 100,000. (Etta Walsh, 617/558-4652.)