Archive: April 2000

Shandwick loses $300,000 American Cancer Society account after client discovered the firm works with R.J. Reynolds. Hill and Knowlton, Porter Novelli, Fleishman-Hillard and others now vie for the account. The Council of PR Firms has… Continued

To an extent, PR is an instinctual forte. You’ve either got the gift, or you don’t. But what often separates an average counselor from a stellar one is a good coach. Rich Sepe credits his… Continued

PR NEWS has launched an online bookstore at http://www.PRandMarketing.com/store that includes more than 50 books in PR and marketing selected by our editors. We’ve also rolled out an online “Best Practices” library with 15 strategic… Continued

Eighty-four percent of Fortune 500 companies have at least one woman on their board, versus 62% of Fortune 501-1000 companies, according to the 1999 Catalyst Census of Women Board Directors of the Fortune 1000 study.… Continued

Investor relations and communication professionals needing advice can turn to the newly launched http://www.niriny.com. Sponsored by the New York Chapter of the National Investor Relations Institute, the Web site offers critiques of hotels, meeting venues… Continued

Seagull, a provider of e-business software, assigns its corporate branding effort to the Weber Group…b-to-b auction site Oinke.com selects the Gable Group for its media relations campaign…InterWAVE Communications International selects Linhart PR to provide integrated… Continued

One of the main themes coming from last month’s IABC NextWave 2000 E-communications Conference was the job of the investor relations professional becoming more personal through one-to-one relationships online. This trend is expected to continue… Continued

Communicators who use profitability as the sole measure of PR effectiveness are “missing most of the important stuff,” according to Jerry Olszewski, senior partner at Ketchum D.C. Olszewski was among the speakers at the Institute… Continued

253 Summer St. Boston, MA 02210 617/345-9700 http://www.cfonet.com Founded in 1985, CFO Magazine provides in-depth coverage of strategic financial management and its effect on the bottom line, with a particular focus on big business personalities.… Continued

Reporters often must wade through hyperbole to sift out data pertinent for a story. A release from Sitrick regarding its staff additions was more like a swim. Its March 13 release reads, “Sitrick and Company… Continued