Lobbying: the hot PR strategy. Following on the heels of Captain Morgan Spiced Rum, which campaigned Congress to make Mardi Gras a national holiday (PRN, Feb.
14), Escape Magazine proposes a federal law that would mandate an increase in American workers' vacation time.
Ketchum acquires a majority share of Spanish Executive Information Services in Madrid, one of Spain's top five PR firms.
The L.A. firm Durazo Communications partners with Electronic Media Communications to launch NoticiasWire.com, a news release distribution service targeting Hispanic media
and opinion leaders.
Michelin North America names Michael I. Fanning VP of public relations and government affairs. He replaces James C. Morton, who leaves the company after 24 years to join
Nissan North America as SVP, administration and finance ...Gabriel Guerra rejoins Edelman as president and CEO of Latin American operations after a stint as Mexico's consul
general in Toronto.
