Archive: April 2000

CaseStudy: Patients Get Last Word on Controversial Medical Research

April 27th, 2000 by

Campaign Overcomes Anti-Abortion Challenge to Preserve Federal Funding When the National Institutes of Health ruled that stem cell research could be legally funded last year to explore its potential for curing a long list of… Continued

Making Sense of the Confusion That Surrounds Patient Privacy Standards

April 27th, 2000 by

ORLANDO – The issue of patient privacy makes healthcare marketers cringe. There are no federal guidelines that govern it yet and the state policies that define it are inconsistent. So healthcare organizations are expected to… Continued

ER Departments Are In Crisis

April 27th, 2000 by

The image of hospital emergency rooms as safety nets is being threatened by increasingly stretched resources. But taking a closer look at ways your hospital can expedite the medical information-gathering process can help to salvage… Continued

Managed Care Efforts That Resonate With Consumers

April 27th, 2000 by

Marketing Strategies That Deliver Targeted Results In most parts of the country, managed care plans have become the primary healthcare choice among consumers. The reasons are simple: managed care plans are widely available through employers,… Continued

N.J. Hospital Margins Hit 20-Year Low

April 27th, 2000 by

The New Jersey Hospital Association (NJHA) is sounding an alarm about the bleak financial outlook of the state’s hospitals – most ended 1998 in the red. This represents a pivotal springboard opportunity for hospitals there… Continued

Depression Tops Health Concerns of Gays and Lesbians

April 27th, 2000 by

Depression – not HIV – is the most pressing health concern for gay men and women, according to a GayHealth.com survey. The survey concludes that the depression experienced by gays is often attributable to the… Continued

Consumers Support Mandatory Reporting of Medical Errors

April 27th, 2000 by

While the healthcare industry is uncertain about how it should handle medication errors, the public is clear on what it favors – mandatory reporting with limited or no immunity for those committing the errors, according… Continued

Physicians Influence Web Site Credibility

April 27th, 2000 by

Consumers hold in high regard the recommendations hospitals and physicians give to health Web sites and use them as online seals of approval. The survey, by LaurusHealth.com, confirms that healthcare consumers are more apt to… Continued

Overhaul Your Internet Business Plan To Promote a Web-enabled Culture

April 27th, 2000 by

CHICAGO – While there is ample recognition that healthcare Web sites are often no more than electronic billboards, healthcare marketers are paralyzed by limited resources to take their organizations’ sites to the next more interactive… Continued

Campaign Debunks Organ Donation Myths

April 27th, 2000 by

To promote National Donor Awareness Week (April 16-22), a national campaign is under way to attack common myths of organ donation. The campaign is part of a yearlong effort by The Coalition on Donation, The… Continued