462 Broadway 6th Floor
New York, NY 10013
212/219-8555
Founded in 1996 by three Silicon Alley entrepreneurs, TheKnot.com offers brides and their entourages a trousseau of content including the old, new, borrowed, blue, funky,
unique and everything in between. The site, which was freshly redesigned last month, continues to capitalize on the Web's limitless space, offering a resource that is both deep
and wide - including 10,000 gift registry products and 11,000 wedding gown photos. Its mission: "Where smart, spirited and sophisticated couples turn for comprehensive, up-to-
date wedding information." The site draws nearly a million visitors and logs 23 million page views per month. Average length of a site visit: 15.5 minutes.
Channels
PROPOSALS. The lowdown on ring-buying, popping the question, engagement parties and other pre-wedding events.
PLANNING. Tips on ceremonies and vows, religious rituals, food, photography/videography, gifts/favors, dinner parties, flowers, music/entertainment, invitations, reception site
selection, and "sticky subjects."
FASHION. Beyond gowns: a look at lingerie, accessories and styles for other members of the wedding party.
BEAUTY. Makeup, fitness, pampering and hair issues.
REAL WEDDINGS. Details about real-world weddings, including a funky Halloween bash, a masquerade ball and a '40s style affair.
GROOMS & GUYS. Ideas for bachelor parties, toasts, tuxes, groomsmen gifts and dads' duties.
MAIDS & MOMS. Advice on bachelorette parties, bridal showers, attendants' responsibilities and keeping mom happy and involved.
LOVE & LIFE. For newlyweds: content covers financial planning, anniversaries, dining/entertaining, sex, home decorating, and relationship issues.
TRAVEL. Honeymoon destinations - from the decadent to the budget-wise.
Contacts/Lead Time
Founder Carley Roney serves as editor-in-chief and VP creative development, but doesn't handle outside pitches. Send ideas for travel, honeymooning and engagement issues to
Travel Editor Lori Seto via email at [email protected].
Senior Editor Julie Komorn handles the Planning, Maids & Moms, Grooms & Guys and Love & Life channels. She's also managing Fashion and Beauty for now, as the site
is in between fashion editors. She can be reached at [email protected] or via snail mail.
Fax or phone at your own peril. Do so, and you may be stricken from the guest list. Site content is updated weekly, but lead times range from instantaneous to three weeks, to
three months.
Pitch Tips
Proper etiquette involves familiarizing yourself with the site's channels before you pitch. Don't bother suggesting an entire story theme. "Be direct. Just tell us what
you've got and we'll decide where it will best fit into our format," Komorn says.
Remember, the Web is a flexible medium. If you think your product or expertise might mesh nicely with a story that's already been posted on the site for weeks, tell the
editors. "We might add your information to the story later as a resource," she says. "It's not like a newspaper where once it's laid out it's finished."