Pitch Tips

Missing The Boat. Panelists speaking at PR Newswire's media exchange in Cleveland agreed, the major dilemma facing PR professionals is meeting the deadlines of
different media. The speakers, all television professionals from major affiliates in Cincinnati, said it's PR's job to figure out the angle of a story before it's pitched. The
panelists also provided some hints on who should receive a pitch and how it should be formatted.