Effective Crisis Communications: How to Manage the Message and Protect Your Brand

What You'll Learn | Why Should I Attend? | Access | Questions

Join PR News on February 18, where crisis management experts will share their experience and offer concrete steps to developing a crisis management plan. You will receive in-depth instruction on putting together a crisis team, running scenarios, dealing with media and affected customers and what it takes to recover lost ground once the storm has passed.

No matter how valiant your communications efforts, your brand is always vulnerable to a crisis. Years of hard work in building and shaping your brand’s reputation can be undone in moments by an errant tweet, product failures, lawsuits, boycotts, disgruntled employees, criminal investigations and more. Don’t get caught unaware. Create a plan.

Webinar Speakers

Gene Grabowski Partner Kglobal @crisisguru @kglobaldc	Gil Meyer Director, Global Issues & Crisis Management DuPont Company @DuPont_News
Moderator: Richard Brownell Group Content Manager PR News @RickBrownell

What You'll Learn

At this Webinar, you'll learn how to:

Monitor social channels for potentially damaging news and/or criticism
Assemble and deploy an effective crisis management team
Craft a core message that is communicated across all channels
Create a crisis plan for dealing with the media
Conduct a vulnerability audit to assess potential crisis scenarios
Identify and use specific criteria to gauge the severity of a crisis
Develop a list of appropriate spokespeople
Ensure that internal and external communications are consistent
Engage the media and address misinformation and negative commentary
Track your crisis management efforts across different platforms
Execute a post-crisis analysis to address the sources of the issue
Develop a communications strategy to rebuild your reputation and regain public trust

Purchase Today

Questions and Fees?

Registration Fee: $399 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.