Communicating Diversity, Equity and Inclusion Actions to External Stakeholders
In response to social unrest throughout the nation, brands posted black squares in solidarity, companies added statements to social channels committing to equality and CEOs rushed to post messages of support. But a few organizations waited—finessing their messaging to get it right. While it’s a communicator’s job to get the message right, it’s equally critical to ensure stakeholders know that you mean what you say in the weeks and months (and years) after those commitments are made. Otherwise, the organization stands to be accused of virtue signaling.
In a follow-up to the sold-out webinar on communicating diversity commitments internally, PRNEWS invites you to register for a digital education session on how to communicate those commitments externally.
What You'll Learn
- How to position your efforts to all stakeholders without sounding opportunistic or tone-deaf
- How to balance messaging with action to ensure against virtue signaling
- What tools or strategies you should establish to measure progress with respect to DEI initiatives
Who Should Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Digital PR and Social Media
- Community Relations
- Content Creation
- Crisis Management
- Marketing Communications
- Media Relations
- Public Affairs/Issues Management
- Public Relations
- Research and Analytics
- Business Development
Registration Fee: $99.00
Each webinar registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after completion of the Webinar.
For questions regarding this webinar, contact Client Services at firstname.lastname@example.org.
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
REGISTER NOW On-demand webinars are available for one year after the live webcast.
View the list of complete requirements and instructions for how to access webinars here.