Alicia Alston

Vice President, Global Communications
Prudential Financial

Alicia Alston is a vice president in Global Communications at Prudential Financial. In her role, she leads public relations, media outreach and strategic communications planning for the company’s equity, diversity, and financial inclusion efforts, with a focus on racial equity. After initiating the company’s first body of work on the financial experiences of Black and Hispanic Americans, Alston has become a frequent speaker, panelist and moderator on reaching underserved markets. Prior to joining Prudential, Alston held media relations and strategic communications roles of increased responsibility in the non-profit and government sectors. Alston holds local and regional leadership roles for Jack and Jill of America, Inc., and sits on the board of trustees for Leadership Newark, a non-profit organization focused on creating a network of leaders. She holds a Bachelor of Arts degree in Communications from Douglass College at Rutgers University.