Toni Harrison

Managing Partner & President

“When your head is down, you miss the magic.”

Perpetually armed with an ever-growing idea list and a boundless supply of strategic thinking, creativity and ethical problem-solving, Toni Harrison is a demonstrated public relations (PR) leader from the boardroom to the situation room to the newsroom.

Toni leads award-winning PR campaigns, many with a focus on diversity and multicultural targets, for Fortune-ranked organizations, global consumer brands, governmental entities and nonprofit organizations. Her two decades of experience in PR strategy, multicultural engagement and crisis management are complemented by her background as a television journalist.

In 2013, the former CBS reporter created Etched Communication, an award-winning agency that now serves as the PR division of Ten35. With offices in Houston and Chicago, the agency helps clients in diverse industries leverage culture as a competitive advantage by delivering multi-channel communication solutions, traditional media, digital and experiential, with an audience-first lens. C-Suite executives, elected officials and community dignitaries rely on Toni’s proven crisis management expertise when navigating complex PR challenges.

Whether she's spouting real-time tactics to mitigate a global crisis, collaborating with client teams on multicultural strategies, waxing poetically on the importance of industry diversity or changing the rhetoric around the acceptable number of pomeranians to rescue (it's 4), Toni approaches every opportunity and challenge, with passion, initiative and innovation.

Toni’s commitment to community service rivals her professional dedication. She is active in The Links, Inc., Junior League of Houston, Public Relations Society of America (Board Member) and Alpha Kappa Alpha Sorority. She also serves on Forbes Young Entrepreneur Council, and has been selected for Fortune Most Powerful Women-Next Generation Summit for the past four years.

Toni holds a Bachelor of Journalism from the University of Texas at Austin and has completed graduate courses at the University of California Los Angeles. To stay connected with Toni and her work at Etched Communication & TEN35, find her on LinkedIn, Facebook, Instagram and Twitter.