• Is your content reaching your audience? Is it the right content that meets their needs and fulfills your search traffic goals?
• Are you investing time and money in an in-house brand newsroom with content that’s just getting lost in the void?
• Is the reality of shrinking media newsrooms forcing you to launch an online newsroom of your own?
These questions and many other questions will be answered, discussed and explained on August 28 where you will hear from communications professionals from high-impact brand newsrooms—communicators who have mastered the art of authentic branded storytelling.
In the past few years, more than a few companies have embraced the brand newsroom, but not every brand is getting the results they need. It’s not enough to simply post a bunch of content and hope for the best.
Now that we are in an age of content oversaturation, you need to create a clear and consistent strategy that will help your newsroom break through the clutter.
Public Information Officer
Orange County Government
What You'll Learn
- How to ensure your target audience is viewing your content by publishing on the right platforms for you.
- How to craft compelling stories that don’t just sound like fancy press releases.
- When and how to source your employees for story ideas or interview subjects.
- The best ways to incorporate data into your brand newsroom strategy to make sure your stories are hitting their marks.
- How small and medium-sized organizations can make brand newsrooms work for them.
- When to outsource to an agency or freelance writers.
Who Should Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Public Relations
- Digital PR and Social Media
- Community Relations
- Content Creation
- Marketing Communications
- Business Development
- Public Affairs/Issues Management
- Media Relations
- Research and Analytics
Registration Fee: $399 per site.
For questions regarding this webinar, contact Client Services at firstname.lastname@example.org.
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