PR News celebrated the winners and honorable mentions of its 2014 PR Agency Elite Awards at New York City’s Grand Hyatt on October 10, 2014. The Agency Elite Awards recognizes the top PR agencies by practice area in the past year.
The event also honored PR News’ Digital PR Awards, which honored organizations that made great strides in the realm of digital communications.
2014 PR Agency Elite –
Winners and Honorable Mentions
Advocacy
Winner: MassMedia Corporate Communications - Nevada Partnership for Homeless Youth
Honorable Mentions:
- Chandler Chicco Agency
- JPA Health Communications – Rooted in Advocacy Relations
- Lazar Partners/Insulet Corporation
- TogoRun - Blazing More Trails, Bringing New Hope
- Powell Tate for the National Women’s Law Center - This is Personal
Agency Awe Professional
Co-Winner: Kathleen Henson, Henson Consulting
Co-Winner: Paul Massey, Weber Shandwick
Honorable Mentions:
- Leslie Campisi, Hotwire Communications
- Nelson Fernandez, APCO Worldwide
- Michael Kempner, MWW
- Gloria Janata, TogoRun
- Alex Membrillo, Cardinal Web Solutions
- Kristen Tully, Marina Maher Communications
Best Education & Training
Winner: Eastwick - 2013 GAP Year Initiative
Honorable Mentions:
- Cone Communications - Best-in-Class Community Manager Immersion Program
- Phillips & Company - Leadership Academy
- Ruder Finn - Executive Training Program
Branding
Winner: Nebo - Nebo Launches Choose ATL Campaign and Inspires 30 Million Users
Honorable Mention:
- Kentico CMS - Brand Awareness
Business to Business
Winner: Hirsch Bedner Associates (HBA) - Murphy O'Brien Public Relations
Honorable Mentions:
- 5W Public Relations - Digital Ocean
- LFPR - Sage North America_Thought Leadership Program
- Makovsky - Crystal & Company
- Walker Sands Communications
Cause Marketing
Winner: Cone Communications - Designing for Social, Brand and Business Return
Honorable Mentions:
- Havas PR North America
- Nebo - Eames House 250
Community Relations
Winner: Marina Maher Communications
Honorable Mention:
- MassMedia Corporate Communications - Healthcare Partners
Community Relations / Volunteer Programs
Winner: Weber Shandwick - Impact Project
Honorable Mentions:
- MassMedia Corporate Communications
- Waggener Edstrom Communications - WE Community Involvement
Consumer Marketing
Winner: Zeno Group - Kia Reveals “The Truth” in Super Bowl XLVIII
Honorable Mentions:
- Lightspeed PR
- MWW - Making MWW Matter More
Crisis Management
Winner: MassMedia Corporate Communications - Nevada Health CO-OP
Honorable Mentions:
- 451 Marketing - FORUM Bar and Restaurant
- MWW Group - Changing the Conversation through Crisis Communication
Digital/Social Media
Winner: Finn Partners Digital
Honorable Mentions:
- 360i Influencer Marketing
- 5W Public Relations - IMUSA
- Alpaytac - Euro-Pro Social Media
- Geben Communication
- The Horn Group
- Lewis PR – An Inside Look at PR, Digital Marketing and the Communications Industry
- rbb Public Relations' Digital Park - Student Advisor
- The Yankee Candle Company - America's Most "Liked" Candle
Integrated Communications
Co-Winner: MGSCOMM - MilkPEP
Co-Winner: Waggener Edstrom Communications
Honorable Mentions:
- Eastwick - Unify
- The Horn Group
- PACO - Gift of Hope, Héroes y Heroínas por la Esperanza
- rbb Public Relations' Digital Park - Student Advisor: Taking The Scholarship Advisor App From Unknown To Top Five
Internal Communications
Winner: Waggener Edstrom Ignites Employee Engagement and Communication
Honorable Mention:
- Havas PR North America
Marketing to Latinos
Winner: 5W Public Relations - IMUSA
Honorable Mentions:
- FORMULATIN - Vive Cultura with Nestlé
- PACO - BCBS 'Asegura tu Salud' Be Covered IL and TX
- rbb Public Relations - Feld Entertainment
Marketing to Women
Winner: 5W Public Relations - Rowenta Beauty
Honorable Mentions:
- 451 Marketing - Mom Meet Mom Launch Campaign
- The Bromley Group - Curvy Couture Lingerie: Innovating Your Curves
- Nebo - LiviRae Lingerie Engages & Inspires Women
- Powell Tate for the National Women’s Law Center - This is Personal
Media Relations
Winner: Miller PR - Launch of LA KISS Arena Football Team
Honorable Mentions:
- BackBay Communications
- The Hoffman Agency and Nautilus Inc.
- Lippe Taylor - FaceCake Virtually Makes Over The Media
- Murphy O'Brien Public Relations
- Neff Associates - Chink's Steaks Rebrands Joe's Steaks & Soda Shop
- Peppercomm
- Strauss Media Strategies, Inc. - Best Buy Holiday
- Tanis Communications
Multicultural Marketing
Winner: PACO- ComEd, Smart Ideas for Your Home
Honorable Mentions:
- Takis Airdrop - Elemento L2
- PACO - ComEd, Fridge and Freezer Recycling Program
- Precise Communications - Coca-Cola Inspires African-American Consumers to Pay It Forward For Black History Month
Nonprofit/Association
Winner: Noreen Heron & Associates - Fellowship for the Performing Arts, Cystic Fibrosis Foundation & Troops First Foundation
Honorable Mentions:
- Rock Orange - AARP: Life Reimagined
- C.Fox Communications
- Cone Communications Leverages Cause Legacy to Help Nonprofits Drive Greater Social Impact
- Eastwick - D-Rev: Design for Impact
- The Horn Group
- PRR, Inc.
- Weber Shandwick on behalf of the Ad Council - TEACH
- Weber Shandwick and Join My Village
Product Launch
Winner: Diffusion
Honorable Mentions:
- 5W Public Relations - Cold-EEZE Cold Remedy Products
- Alpaytac
- Formula PR - Schlage Touchscreen Deadbolt
- MGSCOMM - Olives from Spain
- Rock Orange - Gloria Estefan
- ShopPR
- The Yankee Candle Company - Bringing Home the Bacon
Promotion of Firm
Winner: MWW - Making MWW Matter More
Honorable Mentions:
- Cone Communications - Fueling CSR Thought Leadership Through Strategic Insights
- Makovsky
- March Communications
- ReviveHealth - Practice What You Preach: ROI Through Targeted Outreach
Public Affairs
Winner: APCO Worldwide
Honorable Mentions:
- Davies Public Affairs
- Resolute Consulting - Traffic Safety Coalition Ohio
Publicity
Winner: Henson Consulting - Crystal Light Liquid: Words With Friends
Honorable Mention:
- Rock Orange - Thalia
Reputation Management
Winner: MWW - Making MWW Matter More
Honorable Mentions:
- MassMedia Corporate Communications - Goettl Good Guys Air Conditioning
- ShopPR