To stay ahead, corporate communications teams must develop strategies to understand the virality and toxicity on both mainstream and alternative platforms.
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8 Days Later, #MeToo Movement Expands Well Beyond Entertainment Industry
October 23rd, 2017 by Samantha WoodIn the eight days since actress Alyssa Milano’s original tweet, the #MeToo movement has brought to light the presence of sexual harassment and assault in many industries and there seems to be no end in sight. With the issue affecting so many women, it’s hard to know which industries or companies will be highlighted next or if any will remain untouched.
What Makes a Story Go Viral
November 14th, 2013 by Richard BrownellThis is what it takes to create the story that goes viral on social media.
How to Avoid the Stink in Your Storytelling
June 20th, 2013 by Diane SchwartzMy son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued