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Regulators already are calling for an investigation into why a Google+ data breach that was discovered in March was made public only this week. Google claims the breach was minor and did not warrant sending an alert to users, though the data of 500,000 might have been compromised. A Google blog post, though, seems to want to hide the data breach, too, creating bad optics for the company.

While it might be too early for data and analytics to verify it, Amazon’s pledge to boost wages to $15 per hour certainly appears to be a PR win for the retail giant. Looking at it deeper, Amazon almost certainly calculated the implications of balking, though PR considerations and optics likely cemented the move.

Coming up with a PR crisis management plan is not particularly difficult. The steps are well known: move promptly to accept responsibility (this might include someone losing her/his job) and be transparent about what occurred;… Continued

Several principles of PR and crisis communications can be applied to the situation involving Judge Brett Kavanaugh and his accuser, Dr. Christine Blasey Ford. Now that Dr. Ford has identified herself, the issue has moved from the Senate to the court of public opinion, a venue where facts and legal arguments are sometimes immaterial. In this court, public perception is king.

Every day we throw something out, tossing it into the garbage or recycling bin without much thought. At home, we cart the trash can up to the curb (or have our kids do it) and go on with our lives. Meanwhile, back at the office, we are letting a lot of work garbage pile up.… Continued

The post Trashy Thoughts for Clear-Minded Communicators appeared first on PR News Blog.

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued

The post Stop Me If You’ve Heard This Story Before appeared first on PR News Blog.

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You’ll often hear the same phrase from PR practitioners—that they “love telling stories” and that storytelling is at the core of everything they do.

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued

The post Stop Me If You’ve Heard This Story Before appeared first on PR News Blog.

It’s easy to see why some members of the public view PR with disdain. Plenty of stories featuring unethical PR practitioners have clouded the public’s mind. While the majority of PR pros are ethical, this, ironically, might be an issue. The ethical PR pros we deal with daily have inured us to the sometimes-unsavory image of PR. A trio of communicators argues it’s important to constantly emphasize the truth in PR.

During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings. With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued

The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.