The Snapchat social media platform has grown to become a major player in the content distribution game.
Archive:
Snapchat’s Coming Out Party
December 31st, 2014 by Mark RenfreeThis New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.
3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat
June 19th, 2014 by Richard BrownellFacebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.
3 Questions Brands Should Ask Before Launching on Snapchat
May 1st, 2014 by Richard BrownellSnapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.
PR’s Ever-Expanding Role Protecting Brand Reputation
December 16th, 2013 by Matthew SchwartzPrivacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros.