PR News Blogger Network

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage.… Continued

Many social media teams lament that they don’t have enough budget, headcount or support to have a real impact on the business. Yet it’s often these same teams that fail to connect the dots. Your senior leaders don’t care about likes and retweets, they care about impact on business results. Here’s a four-step process on how to frame the discussion and speak their language to get more headcount and budget for social.

If the lines between paid, owned and earned media have become blurred, why is the internal structure at most organizations still so linear? In this commentary, Brooks Thomas, social business advisor with Southwest Airlines, argues for a more integrated approach and provides four tips for smaller organizations looking to bust down the silos between those three types of content.

A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content?